Internet Marketing For Small Business: The Essentials

Internet MarketingDo you want to learn the essential of how to market your small business on the Internet—a course on Internet Marketing for small business? If so, you are at the perfect place because I’m about to give you these essentials for free.

  1. Internet Marketing For Small Business Lesson 1: How Search Engines Work

Search engines have special software programs called “spiders” that search the Web’s 1 trillion unique URLs to find what is “relevant” to the terms you are searching for. Without search engines, we’d be lost in a sea of information. How, though, do they determine what is “relevant” to your search term? It’s through their algorithm, a combination of factors of varying importance that determine the relevance of your site to the search term—and how high you are going to rank on the search engine result pages. Now, these algorithms are not public knowledge. That being said, however, many savvy Internet marketers have figured out the elements of what makes a site relevant. They include:

  • The Age of the Site (the older, the better)
  • How Much Content Is on the Site (relevant content, meaning it contains the keywords that the user is searching for)
  • How Often That Content Is Changed
  • How Many High Quality Sites Your Site Is Linked To

There’s more to it than this, but if you cover those basics, you are doing a good Internet-marketing work for your small business. Of course, you can’t change how old your site is, but as time goes by this will be an advantage for you.

2. Internet Marketing For Small Business Lesson 2: Keywords and You

“Keywords” means search terms. For Internet marketing purposes, those are the words and phrases that users are typing in to find you. Visit the search engines and sign up for an account. They will then let you do keyword research, meaning that you can type in potential terms yourself and see how many times each one is searched. Start building a list of keywords and their traffic—this will be important in your search engine optimization programs (see below) and in building your content because the content on your site will need to contain the keywords.  This Internet marketing for small business strategy will help you build your online visibility and create your online traffic through your website.

3. Internet Marketing For Small Business Lesson 3: SEO and SEM

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two Internet marketing essentials. They will help you rank higher on the search engines if you do them right.

SEO methods include SEO content (with a keyword density of 5% to 7%) on your website and in the articles you submit to other sites, building backlinks (links to your site from other sites), and article marketing (submitting that SEO content to other sites).

SEM methods include pay-per-click advertising and paid inclusion (this is not available on every search engine—check with each one).

A lot of people ask if it’s better to focus on SEO or SEM. I say you should do both. And don’t stop there, either, because there are even more ways to drive traffic to your site, including having a presence and/or advertising on the social media sites. The more promotion, the better! And never stop learning—complete Internet Marketing for small business basics strategies and move on to the advanced techniques (take advantage of all the articles I share for free on this personal blog). The Internet is constantly changing and growing, and so should you.

One last strong suggestion to build a strong small business using internet marketing strategies: Enroll in an advanced paid internet marketing training platform. This is crucial to develop advanced skills and leverage the internet to build your profitable small business. This is a game changer for all small business owner that moved on. There are several proven platforms and the one I would recommend the most is this one: Top Tier Internet Marketing For Small Business Training Platform.

Internet Marketing For Small Business: The Essentials

Do you want to learn the essential of how to market your small business on the Internet—a course on Internet Marketing for small business? If so, you are at the perfect place because I’m about to give you these essentials for free.

  1. Internet Marketing For Small Business Lesson 1: How Search Engines Work

Search engines have special software programs called “spiders” that search the Web’s 1 trillion unique URLs to find what is “relevant” to the terms you are searching for. Without search engines, we’d be lost in a sea of information. How, though, do they determine what is “relevant” to your search term? It’s through their algorithm, a combination of factors of varying importance that determine the relevance of your site to the search term—and how high you are going to rank on the search engine result pages. Now, these algorithms are not public knowledge. That being said, however, many savvy Internet marketers have figured out the elements of what makes a site relevant. They include:

·The Age of the Site (the older, the better)

·How Much Content Is on the Site (relevant content, meaning it contains the keywords that the user is searching for)

·How Often That Content Is Changed

·How Many High Quality Sites Your Site Is Linked To

There’s more to it than this, but if you cover those basics, you are doing a good Internet marketing work for your small business. Of course, you can’t change how old your site is, but as time goes by this will be an advantage for you.

  1. Internet Marketing For Small Business Lesson 2: Keywords and You

“Keywords” means search terms. For Internet marketing purposes, those are the words and phrases that users are typing in to find you. Visit the search engines and sign up for an account. They will then let you do keyword research, meaning that you can type in potential terms yourself and see how many times each one is searched. Start building a list of keywords and their traffic—this will be important in your search engine optimization programs (see below) and in building your content because the content on your site will need to contain the keywords. This Internet marketing for small business strategy will help you build your online visibility and create your online traffic through your website.

  1. Internet Marketing For Small Business Lesson 3: SEO and SEM

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two Internet marketing essentials. They will help you rank higher on the search engines if you do them right.

SEO methods include SEO content (with a keyword density of 5% to 7%) on your website and in the articles you submit to other sites, building backlinks (links to your site from other sites), and article marketing (submitting that SEO content to other sites).

SEM methods include pay-per-click advertising and paid inclusion (this is not available on every search engine—check with each one).

A lot of people ask if it’s better to focus on SEO or SEM. I say you should do both. And don’t stop there, either, because there are even more ways to drive traffic to your site, including having a presence and/or advertising on the social media sites. The more promotion, the better! And never stop learning—complete Internet Marketing for small business basics strategies and move on to the advanced techniques (take advantage of all the articles I share for free on this personal blog). The Internet is constantly changing and growing, and so should you.

One last strong suggestion to build a strong small business using inte

Internet Marketing For Small Business: The Essentials

Do you want to learn the essential of how to market your small business on the Internet—a course on Internet Marketing for small business? If so, you are at the perfect place because I’m about to give you these essentials for free.

  1. Internet Marketing For Small Business Lesson 1: How Search Engines Work

Search engines have special software programs called “spiders” that search the Web’s 1 trillion unique URLs to find what is “relevant” to the terms you are searching for. Without search engines, we’d be lost in a sea of information. How, though, do they determine what is “relevant” to your search term? It’s through their algorithm, a combination of factors of varying importance that determine the relevance of your site to the search term—and how high you are going to rank on the search engine result pages. Now, these algorithms are not public knowledge. That being said, however, many savvy Internet marketers have figured out the elements of what makes a site relevant. They include:

  • The Age of the Site (the older, the better)
  • How Much Content Is on the Site (relevant content, meaning it contains the keywords that the user is searching for)
  • How Often That Content Is Changed
  • How Many High Quality Sites Your Site Is Linked To

There’s more to it than this, but if you cover those basics, you are doing a good Internet marketing work for your small business. Of course, you can’t change how old your site is, but as time goes by this will be an advantage for you.

  1. Internet Marketing For Small Business Lesson 2: Keywords and You

“Keywords” means search terms. For Internet marketing purposes, those are the words and phrases that users are typing in to find you. Visit the search engines and sign up for an account. They will then let you do keyword research, meaning that you can type in potential terms yourself and see how many times each one is searched. Start building a list of keywords and their traffic—this will be important in your search engine optimization programs (see below) and in building your content because the content on your site will need to contain the keywords.  This Internet marketing for small business strategy will help you build your online visibility and create your online traffic through your website.

  1. Internet Marketing For Small Business Lesson 3: SEO and SEM

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two Internet marketing essentials. They will help you rank higher on the search engines if you do them right.

SEO methods include SEO content (with a keyword density of 5% to 7%) on your website and in the articles you submit to other sites, building backlinks (links to your site from other sites), and article marketing (submitting that SEO content to other sites).

SEM methods include pay-per-click advertising and paid inclusion (this is not available on every search engine—check with each one).

A lot of people ask if it’s better to focus on SEO or SEM. I say you should do both. And don’t stop there, either, because there are even more ways to drive traffic to your site, including having a presence and/or advertising on the social media sites. The more promotion, the better! And never stop learning—complete Internet Marketing for small business basics strategies and move on to the advanced techniques (take advantage of all the articles I share for free on this personal blog). The Internet is constantly changing and growing, and so should you.

One last strong suggestion to build a strong small business using internet marketing strategies: Enroll in an advanced paid internet marketing training platform. This is crucial to develop advanced skills and leverage the internet to build your profitable small business. This is a game changer for all small business owner that moved on. There are several proven platforms and the one I would recommend the most is this one: http://NewMarketing4Dummies.com/?t=IM4smallbiz_article

rnet marketing strategies: Enroll in an advanced paid internet marketing training platform. This is crucial to develop advanced skills and leverage the internet to build your profitable small business. This is a game changer for all small business owner that moved on. There are several proven platforms and the one I would recommend the most is this one: http://NewMarketing4Dummies.com/?t=IM4smallbiz_article

Tagged with:

Filed under: Articles

Like this post? Subscribe to my RSS feed and get loads more!